There are a few companies in Australia that have quite the same pull with sports fans and punters as Ladbrokes. The company set up shop in the country back in 2013 and has been a perpetual source of quality betting opportunities. It was acquired by Gala Coral Group in 2016, elevating the overall bookmaker offer.
Today, we take a look at Ladbrokes Australia, the leading bookmaker in the country based in the Northern Territory, where it holds an official license and is headed by Australian tech guru Dean Shannon. The company is fully committed to responsible gambling and values player safety as per its license.
It’s one of the most prolific sponsors in the Australian sports spaces as well and is an official sponsor and partner to a number of organisations, including Drawing Racing, Melbourne Racing Club, The Valley, Broncos Brisbane, Tasracing, and more.
Ladbrokes is listed as an official betting partner to the National Rugby League, Cricket Australia, Australian Football League, Australian Rugby, and so many others. The Australia-facing website is only available in English and only available on the territory of the country as per the company’s licensing agreement with the Northern Territory Racing Commission.
However, as an operator on the international market, Ladbrokes is running operations in well over 20 countries, some of which include the United Kingdom, Sweden, Spain, Belgium and others, and almost as many native languages, making it one of the most powerful players on the sports betting landscape.
Variety of Betting Events
Where others lack, the Ladbrokes website simply delivers. The company features numerous events, a mix of racing and sports, as well as live betting. The sports section is filled with an excellent variety of markets that will immediately draw your attention. In fact, there are some 30-odd options to choose from here, making it a spot-on pick of a gambling website if you are looking to have a bit of fun as you go along.
The sports available include American football, Australian rules, badminton, baseball, basketball, boxing, bull riding, cricket, cycling, darts, esports, Gaelic sports, golf, handball, ice hockey, motorsport, novelty, politics, pool, rugby league, rugby union, snooker, soccer, table tennis, tennis, MMA and UFC, volleyball, and others.
All the mainstream events for those sports are naturally covered, including the NBA, NFL, and NHL, MLB, and UEFA Europa League, along with A-League, the Premier League and numerous other markets and sports. While each sport is slightly different, there are some core markets that you will see prevalent with the majority of betting agencies Australia.
Ladbrokes will allow you to bet on all archetype markets, such as match-winner, totals (under/overs), spreads and handicaps, propositions, and half-time wagers. That comes on top of a powerful in-play (live) wagering offer that is going to allow you to experience sports the way you have always wanted to.
The platform will feature numerous promo bets that you can claim. The Ladbrokes bonus bets, though, will only be available to registered players (as is the entire platform) and to see what they are at any given time, you will have to be logged in with your account.
Football leagues or soccer is covered extensively at Ladbrokes Australia, and that is normal. Australian bookies have a soft spot for football events, and they make sure to feature them all. In this case, you will have access to numerous selections, including from UEFA competitions, Australia, the United Kingdom, Italy, Spain, Germany, France, Asia, and more.
You will be able to bet on Premier League, LaLiga, Bundesliga, Serie A, and more, all to the point where you will always be able to locate the match you wish to bet on. Betting sites Australia make a point of keeping their selection of football events well-stocked, so it can reflect the huge demand these competitions get and enjoy.
Interestingly, Ladbrokes has not shied away from another challenge. The company offers extensive selections for competitive video gaming, a brand-new segment that is quickly amassing popularity around the world. While most Aussie bookmakers are a little timid to embrace this full-on, Ladbrokes features numerous contests for games such as Counter-Strike, Dota 2, King of Glory, Rainbow Six Siege, StarCraft 2, League of Legends, Valorant, and other competitions that may be of interest, including sports simulators.
Australian bookmakers do their best to feature as many markets as possible, and the addition of live betting is definitely one of the biggest highlights. Ladbrokes delivers on this with expertise and understanding of what punters need to truly enjoy their experience. Live betting takes a front and centre space in the bookmaker. There is no live stream of events, but the text is updated quickly to reflect changes in scoring.
All events are listed in dropdown menus so you can easily navigate the offer (both from desktop and mobile). Depending on the time of the day, you may have just a few events, up to a hundred and more. Ladbrokes will even remind you that the nature of live betting is far more challenging, and first-time bettors should probably try to keep away from this type of wagering activity as it introduces certain challenges that are hard to overcome.
Registration and Verification Process
To register at Ladbrokes, you simply need to follow a few easy steps. Click on the “Join” button that is accessible from both desktop and mobile devices. Once you do, what you need to do next is fill out the following details:
- First Name
- Last Name
- Code (if applicable)
Then, you will pick your details, such as Username and Password. Once this is sorted, you will proceed to provide more verifiable data, such as date of birth, your phone number (mobile) and residential address. Ladbrokes is a regulated bookmaker, and as such, it allows you to quickly set up a deposit limit if you choose to.
Once this is sorted, you can now proceed to “Create Account” and finalise the registration process. Before you head into play, though, we strongly advise you to start the ID verification process, which is quick and is best done early. Just submit the relevant documents as requested by the process, and you will be able to have full access to the account (including big withdrawals) within 48 hours.
If you prefer to skip ahead and just start betting, you can always circle back and verify your account but no longer than 30 days after opening your account.
Bonuses for New and Existing Players
Ladbrokes makes sure that all of its promotions are only available to its customers. As a result, you will be only able to access these options after you have registered. Generally speaking, Ladbrokes makes sure to extend popular promotions such as free bets, reload bonuses, cashback, and other event-specific options that will be made available to you when the need is.
Free bets allow you to use bookmaker credits to make a bet. Reload bonuses will help players top up their bankroll, and cashback is usually based on the losses an account has accumulated. There are some specific bonuses that apply to individual events as well, such as odds boosters.
Ladbrokes offers no discernible loyalty program, which is just as well. The sportsbook focuses entirely on bringing you the best betting solutions, and that precludes the use of distractions. You will still be able to scoop up free bets and make good use of additional betting options.
Ladbrokes brings you one of the best betting websites Australia has to offer. This means that you will find yourself fully satisfied at every step of the way. The design is done in a way that allows you to quickly access the entire website, and the HTML5 software used is an additional bonus if you are browsing from an iOS or Mac device.
A lot has been done to ensure full compatibility and a sterling user experience. That includes not just the design but also the available payment methods. The website lists a number of payment methods that can be used interchangeably for deposits and withdrawals, including Visa, MasterCard, and PayPal.
In fact, you can use your PayPal to register your account at Ladbrokes, making it even simpler to become a part of the operator’s betting family. Other available methods include POLi, BPay, Flexepin and PayID. The minimum deposit starts at $10, and withdrawals begin at $20. You can reference all that relates to the banking on the website by simply heading into the cashier section once you are logged in.
In the meantime, you can rely on 24/7 customer support that is always there to help you. Since the Aussie bookmaker’s website is developed specifically for the needs of the local market, the service is available directly in English, making for easy enough communication.
Ladbrokes application download
Ladbrokes does not offer standalone desktop software for download. However, you may still benefit from a dedicated app that can be installed directly on your iOS or Android device.
Ladbrokes on Android
For those of you enjoying remote betting options, Ladbrokes Australia has you covered from the very start. You can download a dedicated mobile app from the Google Play Store and use it to power your experience from the first moment you enter the site. Every site feature will be available through this software. The Ladbrokes Android app comes with a quick user interface that allows you to deposit, withdraw and place any type of bet you like. The design will accommodate any screen resolution and make for a smooth browsing experience altogether.
Ladbrokes on iOS
Ladbrokes works perfectly well on iOS. The company has a dedicated app that is available for the Australian market and available for download on the Apple App Store. If you want to bet on the go and don’t want to use a mobile browser, the iOS app will definitely help. Android users will find the app highly functional as it allows them to quickly move money in and out, place future and live bets, and generally always be connected with Ladbrokes Australia. In terms of design, it follows functionality, making every feature (from banking to betting) a piece of cake.
Brand reliability is often an important part of any bookmaker review. That is why we take a closer look at what Ladbrokes has to offer. The company uses an advanced algorithm system that allows it to set the odds and provide consumers with value-added betting opportunities quickly and reliably.
Surebets are part of the offer, and with enough looking, you may find situations where the arbitrage would allow you to place sure-win wagers. Multi-accounts are prohibited on the bookmaker, and bonus hunters are not welcome. Ladbrokes will cut betting limits if the administration suspects this. Punters who have been banned according to the politics of responsible gambling won’t be allowed to continue using the site’s services.
The website has no track record of suspending winners or failing to pay out to winners, which makes it one of the most trusted bookies in the Australian betting market.
Advantages and Disadvantages
- Most trusted bookmaker in Australia
- Biggest selection of sports available
- Dedicated and secure user experience
- Committed to responsible and safe gambling
- Numerous payment options
- Live streams and in-play betting are available
- Can be a little more transparent with bonuses
How to register on Ladbrokes Australia?
Ladbrokes Australia makes the registration process simple enough. Players are welcome to click on the Join button and complete the three-step process that will give them immediate access to the bookmaker. We recommend that you take a few extra moments to verify your identity as well upon registration. If not, keep in mind that you must verify your ID within 30 days of registration.
How to bet on sports with Ladbrokes?
To bet on sports with Ladbrokes, all you need to do is enter with your account and pick a selection you want to bet. The Bet Slip will automatically prompt you to choose the size of the bet you are willing to make. The potential return will also be displayed. If you are happy with both of those, you can proceed by simply confirming the bet, which will now be registered in your bet history.
Is it possible to watch online broadcasts of matches in Ladbrokes, Australia?
Ladbrokes Australia is happy to allow you to bet on events that are currently in progress. However, you won’t be allowed to watch live streams directly from the website per se simply because that feature is not available (for the time being). Ladbrokes is constantly improving its offer, so there may be changes forthcoming where you would be able to watch live streams.
How to get a bonus from a bookmaker?
Ladbrokes allows registered players to access a dedicated “Promotions” page where all available bonuses are listed. You will notice that the promotions listed there are easy to access, have clear-cut wagering conditions and make it very easy for you to enjoy the gameplay.
Why is Ladbrokes not working?
In the rare event that Ladbrokes Australia is not currently available, you should check your Internet connection. It’s possible that the website is down for maintenance or experiencing technical difficulties. Most of those are sorted out promptly, and users seldom notice that the site has been gone.