PlayUp Limited is an Australian sports betting operator headquartered in Sydney, Australia. The company was founded in 2009 by Daniel Simic and focused on horse races & fantasy sports in the beginning. It became one of the largest fantasy sports operators in the country in a short time and started to offer other aspects of online betting. Moreover, the company has expanded its services and started offering legal betting in New Zealand, India, and the US too. Currently, this operator offers the following services in four different countries:
- PlayUp Fantasy Sports
- PlayUP eSports Betting
- PlayUp Racebook
- PlayUp Sportsbook
This review is about the sportsbook service. Play Up is licensed in Australia, India, New Zealand, and the United States. In this regard, it has the following licenses:
- Colorado Department of Revenue
- North Dakota Racing Commission (for horse racing betting)
- New Jersey Gambling Commission (DGE)
- Northern Territory Government (Australia)
The company is a sponsor of the New Jersey Devils and the Panther City Lacrosse Club (NLL). Its websites are available in English only. Play UP hosts Australia’s largest prize pool for online betting (with a turnover figure of $936,607,081), and it is one of the leaders of the global fixed-odds sports betting market. According to third-party analyses, the overall betting margin of this operator is 5.6%.
- New Jersey Devils
- Panther City Lacrosse Club
Betting Coverage of Play UP
PlayUP betting services cover four different markets, including horse racing betting, esports betting, fantasy sports betting, and regular sports betting. However, all these services are offered on their own dedicated sites. For example, only regular sports betting service is available on the Play UP sportsbook site, you cannot use this site for horse racing, esports, or fantasy sports.
At the time of this review, only the sportsbook service was available for the United States. Other types of betting were either not available in the US yet or have not yet been launched globally. Play UP sportsbook features the following sports and leagues:
- Sports: Basketball, Hockey, Baseball, Football, Soccer, Olympics, Golf, MMA, Tennis, Nascar, Boxing, Aussie Football, Rugby, Cricket, Cycling, Table Tennis, F1
- Leagues: NHL, Premier League, LaLiga, Serie A, Nascar Cup, NBA, MLB, UFC, AFL, Liga Pro, etc.
Predictably, all Australian leagues are supported, and the sportsbook offers the most comprehensive betting options we've ever seen for Aussie Football. As it is known, this sport resembles American football, but it is played on an oval field, protective equipment is not used, and the passing rules are quite different. Unlike many other sportsbooks, political betting is not included. In general, we can say that PlayUp offers a “no-nonsense” service: when you select a particular sport, you see all the available options, including futures, with their odds, and place your bet in a matter of seconds. The minimum stake limit can be as low as 0.01 USD. More than 28 sports are available, and the platform covers 250.000 events per year (as sportsbook + racing). You can place Prematch, In-Game, Futures, Spreads, Moneylines, Totals, Straight, Parlays, Round Robins, Team Props, and Player Props bets.
American, Canadian, and European leagues are supported in the football category. You can bet on the CFL league for Canada. For Europe, you can choose from options such as La Liga, Serie A, Ligue 1, and Premier League. Apart from these countries, you can bet on the local leagues of regions such as Turkey, South Africa, Japan, and Mexico, but we can say that the options are more limited compared to other countries.
You can also find many betting options for European and Australian leagues in the Rugby, Soccer, and Aussie Football categories. The thing to note here is that Play Up offers different options for Colorado and New Jersey. The brand offers legal services only in these two states in the US, and they are different in terms of market availability. For example, the Rugby category is only available on the New Jersey site: this content is not available on the Colorado site. Odds are generally satisfactory and slightly above the industry average.
At the time of this review, the esports betting service was listed as “coming soon”. The company is about to launch its esports betting and fantasy sports betting services in the United States, and we expect both to become available before the end of 2022. According to the details shared on the company website, the esports betting service will cover CS:GO, League of Legends, DOTA 2, Call of Duty, and Fortnite. The fantasy sports betting service will be Draftstars, which is already available in India. This service covers 15 sports and horse racing.
Play UP offers slot games via mobile only in Alabama, California, Colorado, Connecticut, Delaware, Florida, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Vermont, and Wisconsin. There is no website: you can only download an app, and this app is available on iOS & Android.
Play UP does not offer any poker games and/or is not a part of a poker network.
You can click the “in-play” link at the top of every page to access live betting options. All sports that are currently in progress and that can be bet on are listed in the left-hand menu. When you select any of them, you can see the betting options offered along with dynamic odds in the middle of the screen (odds are constantly increasing or decreasing). Unfortunately, there is no live streaming service, but current developments in a match/event are reflected on the dashboard in real time. Also, from a live calendar, you can see which matches you can place live bets on for the next week for each sport.
Registration & Verification at Play UP
Clicking the “register” button on the top right corner (next to the PlayUp login button), you launch the first page of the registration form, asking for your country. You also pick a username & password at this stage. The form consists of 6 pages, and on each page, you keep giving personal information, such as your name, address, phone number, and date of birth. Note that you also need to enter your SSN during the registration, and it should be an SSN of a Colorado or New Jersey resident.
The verification is done automatically using your SSN. If the Play UP betting system cannot verify your identity, it asks you to contact customer support and download a program that can verify your location. After downloading this program and verifying that you are indeed in New Jersey or Colorado, you need to send documents (i.e., a state ID, driver’s license, passport, bank statement, utility bill) to customer support. The link you can upload the copies of these documents is sent to your mobile phone as SMS.
Play UP Bonus Offers
At the time of our review, the PlayUP New Jersey website did not have any bonus offers. PlayUp Colorado, on the other hand, did have two promotions. These are:
- 25% Parlay Boost: The deal is simple: if you place a parlay bet and win, the payout is boosted up to 25%, depending on your bet. The winning parlay can be 2-leg, 3-leg, 4-leg, 5-leg, or 6-leg, and more. The boost rate starts from 5% and goes up to 25%, depending on this figure. There is no wagering requirement, but the winning parley must have combined odds of 200+, and the maximum boost is limited to 500 USD.
- Parlay Jackpot: This is a weekly bonus, but it is not always active. When it is active, you get a chance of winning a jackpot of 500 USD if your winning parlay bet (or Bet Builder) has the highest odds in that week. To qualify for the bonus, you need to place at least three parlay bets in that week, with a minimum stake of 10 USD. Once again, no wagering is required.
PlayUP Website, Compatibility, and Payment Methods
The website of Play Up has a simple design with almost no image files. This, actually, is an advantage because the page loading speed is pretty fast, even when viewing multiple tables and odds at the same time. All available sports are listed at the top of the main page on a ribbon menu. When you select one, you see the leagues/matches for that sport on the left. When you choose one, all details (betting options and odds) are displayed in the middle.
Your betslip is at the right corner, and it gets updated in real time with your selections. You also choose whether to place a straight or parlay bet using this section. The same design and features are used on the mobile website too, so you get exactly the same experience.
Payment Methods & Payout Speed
PlayUP only supports USD (in its USA websites). Supported methods for deposits & withdrawals are:
- VIP-Preferred (ACH & e-checks)
Note that Play+ is a US-based online payment service that comes with a Discover prepaid card. When you create a Play+ account, you can top it using PayPal, bank transfers, VISA, and MasterCard. So, in a way, these are also among the supported payment methods. The minimum limit for deposits and withdrawals is 10 USD. There is no information about the maximum withdrawal limits, but you can see them on the “withdrawal” page after selecting a method. The payout times are:
- VIP-Preferred: 3-5 business days
- Play+: 1 business day
- Skrill: 1 business day
Both on desktop and mobile, there is no need to download anything. As we will explain below, PlayUP offers native mobile apps, but they are not mandatory to bet on mobile. Everything is “instant-play” and works on web browsers. The option to download a program on PCs is not offered, and there is no need for such a program anyway.
PlayUP on Android
The Android app of Play Up can be downloaded from Play Store. It is developed by “PlayUP USA”. The mobile app supports in-play betting with real-time updates and the same interface as the desktop site. You can also use bonuses, make payments, and withdraw money.
PlayUP on iOS
The iOS app pf Play UP can be downloaded from App Store. Its developer is “PlayUp Interactive Inc”. The app comes with an iPad version too. Just like the Android app, you can use it to register a new account, place bets, activate bonuses, etc.
Safety & Reliability of Play UP Betting
Play Up is a reliable and well-known operator in the betting industry. It is also the owner of Draftstars brand (fantasy sports) and operates in four countries. In the United States, it is licensed only in two states (New Jersey & Colorado). Its sportsbook website does not contain any statistical data.
- PlayUP reserves the right to terminate any account for any fraudulent reasons. These reasons include (but are not limited to) allowing someone else to use your account, failing geolocation verification, being under the legal age, etc. Although not specified separately, we can say that multi-accounts and arbitrage bets will also be considered within this scope.
- Accounts that did not make any wagers within 36 months are suspended.
- Only people 21 years of age and older are accepted as members.
- All members can use self-exclusion tools and set limits for their losses, playtime, and even their access to the website.
Play UP Betting Pros & Cons
- A big network that offers sportsbook, esports, horse racing, and fantasy sports betting
- Excellent mobile compatibility and two native mobile apps
- Fast, practical, and easy to use website design
- Lots of payment methods via Play+
- Phone support is available (719 – 455 – 2012)
- Its content may vary between states
- Available in only two states in the United States
- Bonuses are quite limited
FAQ About PlayUP Betting Operator
How to register on the Play UP website?
Click the “register” button on the home page and fill out the registration form. Note that you must also provide an SSN belonging to a resident of New Jersey or Colorado. Otherwise, you will fail verification.
How to bet on sports with Play UP?
Complete PlayUp login first. There is a ribbon menu at the top of the home page: pick a sport from there and choose a match/league from the list on the left. Check the betting options in the middle, pick one, and enter the stake amount to the bet slip.
Is it possible to watch live streams of matches in the bookmaker Play UP?
No, live video streams are not available in this sportsbook. However, all developments in a match are shared on a 2D dashboard in real time. So, you can still keep track of what is happening. This dashboard also displays dynamic odds.
How to get a bonus in bookmaker PlayUP?
At the time of this review, there was no welcome bonus. However, on the Colorado website of PlayUP, you were able to get two bonuses for parlay bets. The first one boosts the payout of your winning bets up to 25%, the second one offers a 500 USD jackpot for the winning parlay bet with the highest odds.
Why is the PlayUP website not working?
There may be multiple reasons for this. For example, there may be maintenance or a technical problem or you try to get access from the restricted country. Wait for a while and try again – you can also check the mirror sites of the operator. Make sure to check your own internet connection too.