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New betting sites Australia 2021

Betway
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BetDeluxe
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ClassicBet
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Unibet
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MadBookie
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PlayUP
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Topbetta
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Picklebet
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Bet365
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BetOnline
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Betstar
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Centrebet
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Draftstars
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Luxbet
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UBET
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Betfair
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Meet our author
Betting expert Elizabeth Winnie

Through a ranking system and serious and consolidated standards, we make a point of evaluating the best authorized betting sites in Australia. This information will not only allow you to have access to the best bonuses, but also to the best conditions to make the best sports bets online.

Sports betting is very popular in Australia, and as such, many great new Australian bookmakers 2021 compete for players' attention. To get the best results, though, you will have to only stick with the trustworthy enough to provide you with a safe and reliable experience. To this end, we have compiled a list of the Aussie betting sites we believe you can trust when looking for a bookie to place your next bet.

We have diligently studied the leading brands in the country and helped you find those bookies that will provide you with a versatile and worthwhile offer. Our team has rated each bookmaker based on a number of factors, including trust, reputation, banking options, odds fairness and overall competitiveness of each website.

To further help you find the best Australian licensed betting sites that are worth your while, we pay extra attention to the available promotions, one-off offers, and bonuses that cover big events such as the Melbourne Cup, NBA Finals, and even the Super Bowl. Here are the top 10 Australian betting sites you can pick from.

Top 10 New Australian bookmakers 2021

  1. SportsBet – is home to sports bettors in Australia. The bookmaker brings you hundreds of fairly-priced odds across over 20 sports.
  2. Ladbrokes – brings you a state-of-the-art experience with a quick user interface covering numerous worthwhile sports events, including the Jockey Challenge and AFL, NRL, EPL, NBA, and futures.
  3. PlayUp – is an Australian-owned bookmaker covering various betting markets, including boxing, UFC, NBA, NRL, and AFL matches. The bookie is an approved operator by the PGA, AFL, NRL, Football Federation Australia, and others.
  4. TAB – is one of the oldest and most trusted bookies in Australia. The company runs as both a media and betting operator, allowing it to provide customers with a top-notch variety of live streams.
  5. TopSport – is touted as one of Australia's fairest sportsbooks, offering a mix of events that span every major competition in the country, horse racing derby and, admittedly, numerous soccer leagues around the world.
  6. Neds – is known as one of the best bonus bookies in Australia, offering you numerous promotions to improve your experience.
  7. SportsBetting.com.au – is another prominent Aussie bookie with a global reach that allows you to participate in thousands of markets, choosing selections calculated to fair odds.
  8. Unibet Australia – is one of the largest new bookies Australia, offering a mix of traditional and exotic markets. The bookmaker comes with large withdrawal options, a great layout and in-play markets.
  9. Betfair Australia – brings a mix of traditional sports betting opportunities and an exchange that allows punters to explore a new type of betting market where they bet against one another.
  10. Bet365 – offers a cut-and-dry offer that focuses on the sports betting experience in its entirety and covers all worthwhile sporting events worldwide in great depth.

List of online bookmakers Australia.

The Legality of Sports Betting in Australia

Sports betting is completely legal in Australia, and in fact, it's one of the activities that you can enjoy in person and by visiting an online betting site. The Australian legislation is focused across separate territories that determine their laws. Still, sports bets are accepted mainly in the entire country.

Not only that, but they have their own unique sports system with the Rugby League and Aussie Football League attracting a lot of interest from viewers who are naturally keen to place a bet. To ensure that bets are placed at trusted websites, governments have agreed to allow bookies to operate legally in the country.

The pertinent regulators issue licenses in each respective territory, such as New South Wales, Queensland, the Australian Capital Territory and all the rest. All bookies need to complete a complete regulatory process to obtain licenses, including numerous background connections and license feasibility reviews. Regulators who can issue such licenses include:

  • The Department of Social Services (Australia)
  • ACT Gambling and Racing Commission (Australian Capital Territory)
  • Office for Liquor, Gaming and Racing (NSW, Queensland)
  • Department of Business, Northern Territory Government
  • Independent Gambling Authority (South Australia)
  • Department of Treasury and Finance (Tasmania)
  • Victorian Commission for Gambling and Liquor Regulation (Victoria)
  • Department of Racing, Gaming and Liquor (Western Australia)

Once a bookmaker has a license to operate in person and online, though, they have access to one of the best sports betting markets in the world. Things are looking pretty good for punters, too. Many jurisdictions worldwide ask sports bettors to pay tax on their winnings, but this is not the case in Australia.

  • ACMA.GOV.AU - here you can check if betting operator is legal or not.

Anything Aussies win while betting, gambling or playing the lottery is exempt from any tax, which is a great way to make your betting experience more worthwhile. Some players are interested to know if they should use VPNs to get to websites. The short answer is no.

You will only need a VPN if you are trying to hide your location while accessing a website that is not available to you immediately. This would lead to numerous complications resulting in a bookie voiding your account and locking you out of it.

For the sake of having a great sports betting experience in Australia, we recommend sticking with licensed bookmakers Australia and regulated bookies.

Variety of Betting Events

Australia provides players with an amazing variety of worthwhile sports betting markets. This includes some distinctly local markets such as the Australian Football League and National Rugby League, and various other events, including Major League Baseball, the National Basketball Association, UFC, boxing, tennis, and more.

Other popular events that strike home with Aussie players include MMA, swimming and athletics, golf, table tennis, and the National Hockey League (NHL). Formula 1 and even NASCAR are somewhat featured in Australia as viable betting options, and the truth is that if there is a sport going on anywhere in the world, you can count on new Aussie bookies to cover it.

Naturally, baseball and basketball aren't limited to just the MLB and NBA, and there are other worthwhile competitions. Japanese baseball is very popular, and so is basketball in Europe, Africa and Asia. Aussie bookies go above and beyond to provide you with a versatile selection of events.

Racing is another big part of the sports betting experience in Australia. While in most of the United States and Europe, racebooks are segregated from the rest of the website, new Aussie bookmakers make a point of integrating their offer directly into the traditional sports markets.

Australia is home to some of the biggest horse races worldwide, including the Melbourne Cup and The Everest, among many other options. Overall, new Aussie bookies know how to keep punters happy, and the best operators have spared no effort in making sure you have access to every possible event.

Aussie Soccer Leagues

Soccer leagues are very popular in Australia. Apart from the Australian Football League (AFL), which refers to the Aussie rules football, there are actual soccer events covered extensively by new bookmakers Australia. You will find numerous opportunities to place a winning flutter on. Aussie bookies cover the following events and some more:

  • European Championship
  • UEFA Champions League
  • UEFA Europa League
  • Premier League of England
  • Bundesliga
  • La Liga

Each of these competitions provides hundreds of markets every year, not just on the traditional 1x2 bet but also on the many propositions and futures that are available. Soccer is exclusively featured as the leading sport among bookmakers online Australia. That allows sports fans to find a championship they are interested in and have extensive knowledge, naturally leading to somewhat better bets in the end.

You can bet on some of the most competitive soccer events right out of Australia, and you will have the same grade of competitive and fair odds that you would anywhere else in the world where bookies make sure to provide their customers with a level playing field.

You can find soccer competitions from anywhere in the world. Bookies will offer coverage of soccer events that take place in Australia, Europe, Spain, Asia, France, Germany, the United States, and pretty much the rest of the world.

Esports in Australia

Esports are among the most popular new betting markets that quickly gather momentum worldwide and in Australia. In fact, Aussies are already so invested in esports that sports betting agencies Australia in the country monitor these events very closely.

Today, you can bet on so many different events and enjoy the bulk of them by placing an insightful flutter on each. The main categories include:

  • CS: GO
  • Dota 2
  • League of Legends
  • StarCraft

Each of these games is not just a title that you can play and enjoy first-hand, it's a game with hundreds of thousands of followers, and a good many of these fans are based in Australia.

The esports ecosystem as a whole provides players with a versatile selection of bonuses. While you can still bet on outright match winners, there are dozens and often hundreds of proposition bets.

Esports bettors are known to be very smart when making the right calls, and bookies are well aware of the fact. That puts them in a position where they have to compete against highly skilled punters whose pastime is esports.

Registration and Verification Process

Australian punters know that some aspects of the experience require them to comply with specific regulations. These regulations cover both operators and punters, though, and they are designed to guarantee each bookie's fairness.

To register at a licensed bookmakers Australia, you will need to provide detailed personal information. The type of information collected includes but isn't limited to full legal name, current address, age, email and possibly other details.

Once you go through this process, you will also need to comply with a KYC and AML process. That is done so that the bookmaker can verify that you are the person you claim you are, that the money you deposit is obtained through legal means and that you are not betting as a problem gambler.

These checks are usually unnecessary in the offshore sports betting markets, but they guarantee that your money and personal information are treated with care. Such checks are now absolutely mandatory, and they have improved the overall sports betting ecosystem in Australia. Registration should only take you a minute or two to complete. As long as you are filling out your information truthfully, there is nothing to worry about. However, if you choose to pick an alias or a fake name, the operator will be forced to lock you out and possibly blacklist you.

The second step is to submit a government-issued ID and a utility bill or bank statement. This step guarantees that whoever registers is of the appropriate gambling age and that money has been obtained transparently and legally by the individual.

In the past five years, AML and KYC processes have become very important, and there are no sports betting sites in Australia or elsewhere today that would dismiss these.

How Does This Help the Customer?

Registration is a big help to the customer, too, as it allows you access to special birthday bonuses, a loyalty program and an extensive selection of features, as well as a history of all your bets. In addition, you stand to benefit from opening your bet online Australia account with a bookie to always be in control and gain access to a much more advanced and satisfying form of betting.

How Does It Help the Bookmaker?

Bookmakers make sure to go through AML and KYC checks to provide the best possible experience. In addition, each bookie is keen on enforcing age restrictions and ensuring that the origin of the money used at its platform is not the result of money-laundering, which bolsters the overall operator security.

Bonuses for Newbies and Regular Players

Bonuses are an essential part of the Australian sports betting ecosystem. They allow punters to quickly jump into the betting action and even scoop up some interesting promotion for a significant event. As you can imagine, any type of final for a major event will come with a bonus.

Whether this is the National Rugby League or the Melbourne Cup, you can expect bookies to have gone the extra mile to provide Aussie punters with great access to all sorts of promos. The welcome bonus is perhaps the most common.

That is usually a matched bonus promotion that asks you to deposit an amount that a specific percentage will then match. Some match your deposit by 100%, but others can go as high as 250%, 300% or even more.

The bonus, though, comes with something known as wagering requirements. This is the number of times you have to wager your deposit or bonus amount or both actually before you can withdraw your winnings.

Please keep in mind that the best Australian betting sites will offer a completely transparent breakdown of what to expect in terms of bonus conditions. However, you still have to make sure that you understand two specific parts of the bonus conditions.

On the one hand, you should keep an eye out for the bonus expiry date, and on the other, you must check the minimum odds. What the minimum odds tell you is what odds you should pick in the very least to make a qualifying bet.

Evidently, the welcome bonus is not all there is. Deposit or match bonuses are extended to loyal punters as they continue to use the services of the sportsbook. Other promotions include the special event bonuses we have mentioned before.

You may sometimes get a bonus that has been specifically designed for one event, as mentioned before. On top of that, you have risk-free bonuses. The way they work is you deposit your own money and bet them. Then, if you lose, the bookie will pay you back the exact same amount you can then bet again.

Apart from these bonuses, there are loyalty programs, and even a refer a friend programme that allows you to bring your friends. After all, sports betting is a very social experience. If you want to top up your bankroll halfway through the month or anything like that, you can always find a reload bonus waiting as well.

Live Betting

The live betting segment is very popular, and bookies in Australia definitely want to bring their punters the best possible experience. As the activity also referred to, in-play betting allows participants to bet on the games not before they have started but during.

There are naturally some specifics to this experience, such as the constant change of odds and very quick decision-making involved. Essentially, you want to make split-second decisions and use the "Cashout" option that allows you to withdraw a bet quickly.

However, you also need to understand that a Cashout may not always be the best decision. Live betting is admittedly more advanced and it will require a better understanding of the sport you are betting on as well as how the activity works.

If you are still too hesitant about your bets, we recommend sticking to future or pre-game bets, which are very interesting, while you are improving your knowledge to the point where live betting becomes a second nature to you.

Once you are ready to join the in-play betting action, you will find that Aussie sportsbooks bring many excellent options that make this type of betting not just possible, but a worthwhile spend to squeeze more out of your next betting session.

Platform Usability, Interface and More

There is a lot to consider when picking an Aussie bookie and studying the bookmaker's website will help you find out whether they are a good choice to make as your next sports betting home. Naturally, Australian betting sites are some of the world's best and they bring punters a level of comfort, reliability and trust that few other options can.

Sports fans, though, can do themselves a favor and make sure they stick with those new betting sites Australia 2021 that offer the best operator architecture. To ensure that, we have gone to some length and studied everything there is to study about the visuals and functionality of a betting site.

Beyond the availability of events and fairness of odds, there are other similarly-important factors to consider, as you should. To start you off, every betting site you commit to should come with quick navigation. Navigation is important to access your bets quickly, find the exact selections you are interested in and use additional "perk" features as Bet Slip and Cashouts.

You want a website that has swift and intuitive navigation and that works just as well on mobile as it does on desktop. Aussies may use either Android or iOS devices, and it's always best if a bookie has been optimized to cater to both audiences.

Some bookies will have a dedicated betting app, which is a very convenient way to stay in touch and enjoy yourself as you go along. Besides the apps, though, we pay a very close attention to the available payment methods. In other words, you want to have native payment options.

Australians probably won't mind using some new e-wallet or payment option, but why not feature some of the country's most trusted and reliable payment methods all the same? That is precisely what we look for when evaluating each bookie on its own merits, hoping to find the ones that are truly worth sticking with.

Naturally, because Australia runs some of the world's best bookies, punters in the country can enjoy trustworthy payment solutions and a design that exhibits great functionality and flexibility. There are not all the elements that define a casino, but overall, user interface, design and website functionality are important to us.

We believe punters will share our appreciation of great website functionality and that is precisely why we go the extra mile to ensure that bookies in the country meet these and more important criteria.

Reliability of Brands

The best bookmakers will always seek to put mechanisms in place to control the betting experience on their platform safely. So while you are free to do anything you wish with your money, a bookie will keep an eye on a few things. For example, Aussie operators track betting arbitrage and multi-accounts and bonus hunters to ensure that everyone who gets involved with their product is there to enjoy the experience and not ruin it for others.

In fact, the best bookies will allow you to continue betting and winning as much as you want so long as you haven't violated any of the website's rules. The true test of a bookie's reliability comes after you have won big with the best operators allowing you to keep your winnings and never limiting the scope of your betting game!

To determine which the best ones are, we take a meticulous look through several factors that help us better understand which brands can be trusted. In addition, we run detailed analytics of all available sports events in terms of betting variety, markets and odds.

Our team takes a closer look at how deep each selection goes and how many markets are available for each major event. Because of our years in the industry, we can compare new Aussie bookies against other industry benchmark-setters.

We further look into tracking and betting arbitrage and make a point of checking how brands treat their customer base. Finally, our team will look into the rank-and-file sports fans and the "sharp" punters who know how to win and who is one of the main challengers for any bookie.

However, the way an Aussie bookmaker handles sharp punters reveals what type of bookmaker it is, and we make a point of studying this closely. Another thing to look into is whether a bookie cuts betting limits or restricts your betting field if you are too successful.

Now, because of their license and reputation, no operator will allow themselves to go that far as it would imperil their good name. Nevertheless, we make a point of carefully checking each brand for all the criteria we have just listed.

Responsible Gambling

Responsible gambling is another important matter that Aussie bookies make a point of. You see, Australia has one of the highest rates of active gamblers per capita in the world and this makes the local sports betting industry particularly keen on providing sports fans with the tools necessary to develop healthy betting habits and always take gambling in moderation.

As a result, all Aussie sports betting sites are committed to responsible gambling, which means that anyone who has a registered account at a licensed bookie will be able to self-exclude and even seek help from organizations that specialize in treatment.

Government policies have also changed over the years and today gambling addiction is recognized as a medical condition that needs help. The most serious issue with gambling is the development of addiction and problem gambling behavior that often puts the "high of playing" before your financial and emotional well-being.

Australian sports betting sites are equipped with the tools necessary to help mitigate the risk of developing such behaviors and also to guide you to a qualified council. Bookies allow you to put spending and betting limits in place or even restrict your account altogether if you feel the urge to bet is too strong.

The good news is that the country has an infrastructure of help organizations that will gladly seek to assist you with your gambling problem and solve any issue that you may have. Even better, there are ways to effectively avoid problematic gambling behavior in the first place.

Bookies ensure that you always have the option to quit or contact people. All odds are calculated fairly and usually, there is so much going on that few players are easily tipped into overspending when betting on sports. There simply is too much information to make this easy.

However, it's important to understand why gambling addiction develops in the first place. Perfectly ordinary people go through casual or recreational gambler to a state where they feel the urge and compulsion to actively bet, time and again.

To avoid these feelings, you are advised to not bet on intuition or let your emotions call the shots for you. Make sure to take your time with sports betting and never spend too much. Treat the activity as a hobby, not a way to improve your financial situation, a mistake that most problem gamblers do when they start.

Bragging is a great part of sports betting and you may see someone win more often than you do. It's advisable to never trust another party about your own money and make well-informed decisions, as much as possible, when you factor the risk factor in any betting contest.

Sometimes bettors would get hung up on their bets and seek to recuperate a loss. Try to avoid chasing your losses as the practice would simply make you place rash and ill-considered wagers that will probably result in more losses, adding to your emotional distress.

Do remember that sports betting and any form of gambling is just a way to pass the time, an entertainment that can be replaced by pretty much any other hobby. That is precisely why it's advised to always seek another way to enjoy, specifically by picking an activity outside of sports betting that feels as fun.

Not least, you want to be well-slept and healthy when you place bets as these factors will also lead to good or poor decisions. It's important to always have a game plan, and the good news is that Aussie bookies make this very easy as they put your well-being first and that is a great way to run the industry.

FAQs

⓵ What is the most reliable bookmaker in Australia?

Ladbrokes has long been touted as the best Aussie bookie you can visit and place a bet. The brand has been one of the first to seek a legal license from respective authorities and it has spared no effort in providing punters with some of the best betting options there are. Aussie bettors who want to place a safe bet, enjoy a variety of events and access numerous promotions as they go along should definitely give Ladbrokes a shot.

⓶ Which bookmaker has the best odds?

Bet365 is largely seen as the bookmaker with the best and most competitive odds in Australia. With this said, a sharp punter always knows that the best way to the top is to compare odds across numerous bookmakers. That way, you can always make the best choice regarding a particular bet. Since there are so many regulated and proven bookies in Australia, you can register at a few and always have a way to get slightly better odds for a particular event.

⓷ How many bookmakers are there in Australia?

There are at 11 licensed bookmakers in Australia and most of them are already featured on our page. These bookmakers bring you a variety of reliable betting options and make it easy to access their products regardless of your preferred choice of device. Aussie punters have a great number of licensed bookmakers Australia to pick from.

⓸ Where can I watch online broadcasts of matches?

Aussie punters can watch sporting events through at least several channels. Sports fans can pay for streaming services such as Kayo, beIN, Foxtel Now, or another relevant service. Alternatively, there are paid cable channels that allow you to watch sports directly on your TV set or even stream those events from bookies. All bookies in Australia actually have live streams for their live betting events making them not just betting companies, but also media companies. That immediately allows you to enjoy sports streams while at the same time staying close to the bookie and its betting options.

⓹ What do players bet on in Australia?

Australians have many preferences when it comes to specific betting events. Horse racing, rugby and Aussie rules football usually elicit the strongest interest from sports fans, both in terms of watching the sport and placing a flutter. Aussies love soccer as well as American sports, so the interest in sports events is very big in the country.